India is the only country in the world where the labour force participation of women is falling, surprisingly even in the urban areas. The employment losses are higher for women. Why does it matter? Employment brings financial independence, and financial independence empowers with equal voices not just at home, also in the community and in a nation. Making women financially independent is the most effective way to empower women. The economy is evolving, the number of jobs available in the market that are not labour intensive or in other words physically demanding is increasing, this begs a question, how many of our women are employable in the fast changing digital economy? How good are they skilled?
ShopDoc initiated SHE CAN in association with Kerala Startup Mission, the central agency of the Government of Kerala for entrepreneurship. It was initially a 90-days paid internship program for young women to upskill and equip them for digital entrepreneurship. The program has been reconstituted as ShopDoc Angels, with a social objective to equip women for micro-entrepreneurship in digital healthcare.